The Łęgajny Farm wanted to become one of the leading manufacturers in Poland without losing the image of traditional farm. Therefore, we proposed their brand mark logo designed as a seal with the pictorial theme of tomato and letters inspired by the plants stalk. At the same time the logotype is often used in bigger scale, which helps to break the obviousness of traditional farm like character.
In order to support friendly farm like character a set of practical and attractively designed promotional gadgets was designed. All items correspond to slow life philosophy: felt pads encourage meal celebration, a bag serves eco friendly local shopping and Christmas tree decorations creates a link to evergreen tradition.
In cooperation with: Monika Ostaszewska-Olszewska